A range of advertising and promotional opportunites exist at the IG Markets London Nocturne providing TV exposure and interaction witha live audience in excess of 10,000 spectators. Opportunities include:
- Course advertising
- Programme advertising
- Trade space
- Sampling and other activation activities
To discuss any of these opportunities and to request the advertising rate card please contact Face Partnership on 0207 490 3000 or jamespope@facepartnership.com
TV AND DIGITAL COVERAGE
The London Nocturne will be broadcast in a 60 minutes highlights programme – this will air in a prime evening slot the week after the event. Highlights and interviews will also be delivered as digital content.
OUR AUDIENCE
The London Nocturne appeals to a wide demographic from families and commuters to hardened cycling fans. Our primary audience are ABC1 males aged 18-60.
Our audience is growing year and year and moving into new sectors through partnerships with the London Festival of Architecture (design and arts communities) and Bike Week (families and recreational cyclists).
The 2011 event attracted over 10,000 spectators along with 500 competitors and 300 VIP guests. The Sky Sports highlights achieved over 100,000 viewers over the main programme and repeats.
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